MTN Rwanda introduced MTN ONE TV, a digital entertainment platform offering customers access to local, regional and international video content across mobile devices, smart TVs and web browsers.
Under the promise “More to Watch. More to Enjoy.”, MTN ONE TV brings together movies, live sports, TV channels, series, children’s content, documentaries, news, lifestyle and music programming. The platform gives customers more choice in what they watch, with entertainment from local, regional and international content partners.
Commenting at the launch of the platform, Monzer Ali, MTN Rwanda Chief Executive Officer, said, “For us, the value of technology lies in how relevant it is to people’s lives. A connected life is not only about work and transactions; it is also about how people relax and what they enjoy. With MTN ONE TV, we are responding to what our customers already love, bringing entertainment to the devices they use every day. Our ambition is to earn a place in their everyday lives by making our services relevant to them.”
Available to all MTN customers, MTN ONE TV can be accessed through its mobile app, smart TVs and the web, allowing customers to watch on smartphones, tablets, smart TVs and PCs. Customers can pay with airtime, while subscriptions through Mobile Money (MoMo) will be added at a later stage.
“Our focus is on helping customers discover movies, shows and sporting events that interests them and making the experience straightforward. We also want to create opportunities for local entertainment to be discovered, giving Rwandan talent and stories a place in that experience,” said Somdev Sen, MTN Rwanda Chief Consumer and Digital Officer.
Customers can choose from the available subscription options: a daily option priced at Frw 250, a weekly option at Frw 1,000 and a monthly option at Frw 2,500. Details on subscription validity and renewal will be communicated through MTN Rwanda’s official channels and customer-care touchpoints. Customers are encouraged to review the applicable terms before subscribing.
The launch of MTN ONE TV broadens MTN Rwanda’s digital offering beyond voice and data. By expanding access to entertainment across devices and supporting opportunities for local content creators, the platform aims to encourage digital adoption and enrich customers’ digital lifestyles.
