SKOL Brewery Ltd, a prominent name in Rwanda’s beverage industry for over a decade, unveiled a new look for SKOL Malt, marking an exciting milestone in the brand’s evolution. Known for its dedication to quality and innovation, SKOL Brewery continues to shape Rwanda’s beer landscape with products that resonate with a growing, dynamic audience.
Crafted as a premium, 100% Natural malt beer, SKOL Malt is a blonde delight made with only the finest natural ingredients: water, malted barley, and hops. With no added sugar, SKOL Malt is slow-brewed to deliver a refined taste experience that reflects its commitment to quality and tradition. This premium beer has already been awarded three Gold Medals by the prestigious Monde Selection International Institute for Quality, a testament to its unparalleled excellence.
SKOL Malt’s new look is all about connecting with today’s youthful consumers who value authenticity and culture. The “Keep It Ahanad” campaign represents more than a tagline—it’s an attitude, a way of life for a generation that prizes what is genuine and real. “Keep It Ahanad” invites young consumers to embrace a brand that celebrates true moments, encouraging them to express themselves authentically. As a 100% malt beer, SKOL Malt stands for exceptional taste and quality, appealing to those who seek a premium, unfiltered beer experience.
The new look was unveiled at an exclusive launch event on November 15, 2024, giving invited guests a first look at the revamped product. Attendees also enjoyed a basketball showdown, games, and entertainment which created a true experience that reflects SKOL Malt’s new spirit and engages Rwanda’s youthful, vibrant community. The celebration will continue on November 16 with The Keep It 100 Experience, an event featuring live performances from Riderman, Bushali, Bthrey, Bulldog, ZEO Trap, Nessa and Beatkilla, Slum Drip, Papa Cyangwe, and Fireman, with two other surprise guest performers.
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