TELE-10 Group is a Pay-TV distribution company. With 24 years of experience in this field, Tele10 emerged as one of the most successful and respected companies in the region. Indeed, its know-how allows the Group to become the exclusive distributor of DStv in Rwanda and Burundi.

Tele10 Group has principally started as a pay-tv operator but has evolved to encompass other media services and ICT services through its subsidiaries.

TELE-10 Group of companies aims to provide high-level expertise in TV and Media industries using diversified implementation strategies.  The Company facilitates the acquisition of both hardware and software, value addition.





DStv Business Sales Manager



Reports to:

Managing Director Tele10



Direct reports

Dotted Line – Agency commercial staff


November 29, 2022





The role holder will be responsible for the following:

  • To execute Tele10’s DStv for Business strategy in the region ensuring that targets are met across all product segments
  •  Oversee planning, operational forecasting, third party management and trade marketing
  • Ensure that assigned territory Sales targets are met by effectively managing existing customers and generating new accounts


Key Accountabilities

Sales Execution

  • Implement the sales strategy for the region to achieve business growth objectives
  • Use customer insights to identify and evaluate strategic and innovative revenue generating sales initiatives
  • Develop a road map to identify the sales pattern in the given region taking into consideration factors, that serve as threats and opportunities
  • Launch viable regional sales projects in support of business objectives
  • Ensure achievement of sales targets per DStv Business segment
  • Drive RED execution and conduct daily reviews with team
  • Implement Sales plan within assigned region
  • Meet assigned sales quotas and cover designated targeted market segments
  • Understand the business environment in which the company finds itself and assist in collating marketing information where necessary, that might be useful for strategic planning efforts
  • Maintain awareness of sales activities in assigned region
  • Give feedback of competitor’s activities and changes experienced

Third party Management

  • Responsible for Key partner management- SIs, Installers and Dealers
  • Drive DStv Business TOMA- Top Of Mind Awareness, as per communicated PICOS- Picture of Success, to foster Excellent Outlet Execution
  • Develop a strong collaborative working relationship with the Key Stakeholders

Account Management

  • Proactively analyse customer needs and make proposals to build and maintain relationships with key players
  • Follow up on all leads for new customers and monitor After-Sales
  • Cascade segment sales objectives definition and prosecution
  • Debt Management- drive pre-paid model of subscription as well as obtain adequate repayment plans for outstanding amounts
  •  Development, implementation and control of ADPs- Account Development Plans
  • Review of annual contracts

Development of New Markets

  • Identify Sales opportunities and effectively present key features, advantages and benefits of product(s) to secure new business from within the region
  • Analyse new market opportunities in the designated region or market
  • Maintain a database of sales leads and execute effectively
  • Identifying prospects and ensure adequate follow up to generate business opportunities
  • Generating sales opportunities and providing a professional and excellent level of customer service with new customers

Sales Budget Management

  • Manage DStv Business sales budget for the designated region
  • Ensure financial plan depicts the best way to allocate resources to achieve the forecasted sales
  • Maintain proper management and control of expenditures of resources necessary to achieve the target revenue
  • Review regional expenses and recommend improvements where necessary

Operation Delivery

  • Accomplish the regional sales in assigned region; cascading and follow-up of target expectations to sales team; whilst enforcing policies and procedures
  • Achieve the region’s sales operational objectives by contributing information and recommendations to strategic plans and reviews; resolving problems; identifying trends; determining the region’s sales system improvements; implementing change
  • Establish sales objectives by creating a sales plan and quota for the region in support of national objectives
  • Recommend product and service changes; surveying customer needs and trends; tracking competitors
  • Implement trade promotions by publishing, tracking, and evaluating trade spending

People Management

  • Lead the team in creating and sustaining a work environment driven by an enabling coaching culture to drive employee engagement
  •  Build and develop high performing teams and drive superior performance standards
  • Manage team members to ensure effective delivery of business unit objectives
  • Develop a high performing team by embedding formal performance development and informal coaching
  • Encourage frequent knowledge sharing between team members
  • In liaison with HR, determine and analyse development needs for the team & ensure that identified training requirements are budgeted for and executed
  • Manage leave for team members and create leave plan to ensure adequate coverage
  • When required, initiate disciplinary processes for team members calling on support from HR
  • Resolve grievances raised by team members and escalate only if required
  • Address poor performance of any team member through the formal Performance Improvement program and ensure that continued poor performance is appropriately dealt with
  • Motivate team members and ensure that their efforts are recognized
  • Ensure effective communication on key focus areas and developments

Governance and Reporting

  • Identify process improvement areas & ensure implementation.
  •  Ensure timely, accurate, complete daily, weekly, monthly, quarterly, half yearly and annual reports.
  •  Review Operations reports and provide feedback & follow up on issues noted.
  • Provide formal input into business process and area to address operations

Key Internal Contacts

  • Marketing
  • Sales
  • Customer Care
  • Customer Operations
  • Digital Enablement
  • Customer Value Management
  • Customer Experience & PMO
  • Strategy
  •  CII
  • Legal Regulatory
  • Finance

Key External Contacts

  • Local governments
  • Dealers
  • Decoder Manufacturers
  • Installers
  • Agencies
  • Hospitality Industry stakeholders


The incumbent is required to have the following qualifications and experience level:

  • A first degree in any discipline. An MBA is an added advantage
  • A minimum of 5 – 7 years in a commerce, business administration or sales and marketing leadership role
  • Strong financial acumen
  • Deep sales and distribution knowledge
  • Proficient in computer applications
  • Commercial experience in Rwanda
  • Experience in trade sales activations
  • Digital savvy


The incumbent is required to have the following functional competencies:

  • Commercial Acumen
  • Financial Management
  • Selling and Negotiation Skills
  • Route To market understanding
  • Developing Value Proposition
  • Product/Brand Knowledge
  • Key Customer Planning
  • Risk Management
  • Excellent Outlet Execution


The incumbent is required to have the following behavioral competencies:

  • Interpersonal skills
  • Conflict Resolution
  • Decision making
  • Critical appraisal
  • Holistic thinking
  • Persuading & Influencing
  • Coaching

Applications with subject line “DStv Business Sales Manager” should be submitted to on or before 15th December, 2022.

Apply here

Izindi Nkuru

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