Kigali, Rwanda – Mobile Money Limited has officially launched the third edition of its highly anticipated ‘BivaMoMotima’ campaign, this time focusing on merchants. The campaign, which kicks off today, will reward merchants who actively use their MoMoPay codes for transactions. To participate, merchants must receive payments from customers through their MoMo code and make payments to other merchants using MoMoPay. Two lucky merchants will each win a pickup truck.
peaking on the launch, Chantal Kagame, CEO of Mobile Money Limited, said: “We are proud to launch this campaign as we celebrate a major milestone—reaching 500,000 merchants last year. We had a total of 3.3 million users of the MoMoPay services actively paying these merchants, which aligns with the government’s strategy to drive a cashless economy. This achievement reflects the trust that businesses across Rwanda have placed in Mobile Money as a reliable payment solution. ‘BivaMoMotima 3’ is our way of thanking them and encouraging more merchants to join the MoMoPay network for seamless, secure, and efficient transactions.”
The ‘BivaMoMotima’ campaign has been a staple of Mobile Money Limited’s commitment to driving digital financial inclusion. This third edition builds on the success of previous campaigns by specifically recognizing merchants, who play a crucial role in the ecosystem. By incentivizing the use of MoMoPay, the campaign aims to reinforce cashless payments as the preferred method for business transactions in Rwanda.
MoMoPay allows merchants to receive customer payments via a dedicated USSD code, providing a hassle-free alternative to cash transactions. With over half a million merchants already on board, Mobile Money Limited is encouraging even more businesses to register and benefit from the efficiency and security of digital payments.
Mobile Money Limited remains committed to empowering businesses and driving Rwanda’s digital economy forward, one transaction at a time.
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